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Certificate Course in Change Management Communications 

Duration: 24 hours 

Mode: Hybrid; Spread over six weeks

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Class size: 15-25 

  • Introduction to Change Management: An overview of the principles, theories, and models of change management, including the reasons for change, common change management frameworks, and the role of communication in change initiatives. 

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  • Change Communication Strategy: Techniques for developing a comprehensive communication strategy to support change initiatives, including stakeholder analysis, message development, and channel selection. 

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  • Change Readiness Assessment: Methods for assessing organizational readiness for change, identifying potential barriers and resistance, and developing strategies to address them through effective communication. 

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  • Communication Planning for Change Initiatives: Developing communication plans tailored to different stages of the change process, including pre-change communication, change implementation, and post-change reinforcement. 

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  • Leadership Communication During Change: Strategies for leaders and managers to effectively communicate change messages, engage employees, and provide support and guidance throughout the change process. 

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  • Employee Engagement: Techniques for engaging employees in the change process, fostering buy-in, addressing concerns and resistance, and promoting a positive attitude towards change. 

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  • Managing Resistance to Change: Strategies for identifying and addressing resistance to change through targeted communication, active listening, empathy, and dialogue. 

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  • Communication During Uncertainty: Managing communication during periods of uncertainty and ambiguity, including providing timely and transparent information, addressing rumors and misinformation, and maintaining trust and credibility. 

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  • Feedback and Evaluation: Methods for collecting feedback from employees and stakeholders, assessing the effectiveness of change communication efforts, and using feedback to adjust communication strategies as needed. 

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  • Crisis Communication in Change: Preparation for managing communication during crises or unexpected events that may arise during the change process, including crisis planning, message development, and reputation management. 

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  • Building Change Communication Skills: Developing effective communication skills for change agents and communication professionals, including active listening, empathy, conflict resolution, and persuasion.  

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  • Digital Tools for Change Communication: Include a module on leveraging digital platforms and tools specifically for change communication. 

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  • Cross-cultural Change Management: Managing change across different cultures and global organizations. 

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  • Change Metrics and ROI: Measuring the impact and ROI of change communication efforts. 

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  • Storytelling for Change: Techniques for using storytelling to drive change. 

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  • Stakeholder Mapping: Detailed stakeholder mapping techniques. 

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  • Ethical Considerations in Change Communication: Discussion of ethical considerations in change communication, including honesty, transparency, respect for individuals' concerns, and confidentiality.  

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  • Toolkit Development: Students create a personal change communication toolkit throughout the course. 

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