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Certificate course in Executive Communications  

Duration: 24 hours 

Mode: Hybrid; Spread over four weeks

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Class size: 1-5 

This course is designed to equip participants, typically executives or senior leaders, with the skills and strategies needed to effectively communicate in high-stakes situations, represent their organizations, and inspire confidence among stakeholders: 

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  • Strategic Communication: Understanding the role of communication in achieving strategic objectives, including aligning communication efforts with organizational goals and priorities. 

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  • Executive Presence and Leadership Communication: Developing the personal presence, gravitas, and confidence needed to command attention and inspire trust as a leader. Expand on communication strategies specific to leading and inspiring teams, including motivational techniques and communicating vision.  

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  • Persuasion and Influence: Focus on advanced persuasion techniques and strategies for influencing diverse stakeholders. 

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  • Emotional Intelligence in Communication: Role of emotional intelligence in executive communication, including empathy and self-awareness.  

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  • Personal Branding for Executives: Strategies for developing and maintaining a strong personal brand aligned with organizational values. 

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  • Thought Leadership Development: Methods for positioning oneself as a thought leader in the industry through various communication channels. 

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  • Storytelling for Executives: Advanced storytelling techniques - specifically for executive contexts (e.g., earnings calls, board meetings).

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  • Public Speaking and Presentation Skills: Techniques for delivering compelling speeches and presentations, including message development, storytelling, body language, and vocal delivery.  

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  • Change Management Communication: Strategies for communicating organizational changes, mergers, acquisitions, or major strategic shifts.

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  • Media Training: Preparation for interacting with journalists, conducting media interviews, and effectively communicating key messages to the public through traditional and digital media channels. 

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  • Crisis Communication: Strategies for managing communication during crises or high-pressure situations, including crisis planning, message development, and spokesperson training. 

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  • Stakeholder Engagement: Techniques for building and maintaining relationships with key stakeholders, including employees, customers, investors, board members, government officials, and community leaders. 

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  • Message Development: Crafting clear, concise, and persuasive messages tailored to different audiences and communication contexts. 

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  • Effective Communication in Digital Environments: Utilizing digital platforms and tools for executive communication, including social media, email, video conferencing, and online collaboration tools. 

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  • Cross-cultural Communication: Awareness of cultural differences and communication norms in diverse global contexts, strategies for communicating effectively across cultures. 

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  • Executive Writing Skills: Writing for executive-level audiences, including memos, reports, executive summaries, and other written communication formats.  

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  • Executive Presence on Video: Given the importance of video communication, add specific techniques for maintaining executive presence on camera. 

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  • Public Affairs and Government Relations: Understanding the role of executives in engaging with policymakers, government agencies, and regulatory bodies, and advocating for organizational interests. 

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  • Ethics and Reputation Management: Discussion of ethical considerations and reputation management strategies for executives, including transparency, integrity, and accountability.  

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  • Virtual Leadership Communication: Strategies for leading and communicating effectively in virtual environments.  

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  • One-on-One Coaching Sessions: Individual coaching sessions to address specific communication challenges 

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